With businesses doubling down on data-driven decision-making, it’s crucial that the data you’re working with is indeed reliable. What can you do to ensure this? Karthik Pitani argues that data reliability should be viewed as a big-picture business problem, not just a technical one. He talks about why you should focus on how the data is reaching you, work proactively to course-correct, and why this will help you make better decisions for the business.
Head of Strategy and Data | Former Head of Data