As a CIO, I’m constantly thinking about how to leverage technology and tools to drive the business, improve operational efficiency, and cost savings, boost customer experience, and drive revenue growth. I don’t view sellers as just vendors but as growth partners. So when you’re selling to me, I’m trying to establish three key points:
● How can you add value to my business?
● Is your solution driving a critical capability the business needs and has a competitive edge (unique IP, attractive pricing model, value commitment)?
● How can we create a win-win that serves us both? Can this evolve to a strategic partnership or is this a one-off transaction?
Before you enter a meeting with a CIO, I encourage you to think about how you’d answer the above questions. It is key that you demonstrate a clear understanding of not just your own product or solution, but also how it ties to larger technology and business objectives.
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CIO, Asia | Former Global CIO, SK-II
Sephora (LVMH) | Procter & Gamble