You’ve heard the words ‘Big Data’ being thrown around, but what can it actually do for you? As businesses fight to keep their customers engaged and loyal, big data can be the missing piece to the puzzle, when combined with small data. Let Siddharth Sankhe demystify big and small data and what it can do for your business. He gives you the debrief on what big data is, how it can be used with small data and shares examples of how it can drive business growth the way you want it.
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