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Setting a Purpose for Your Team

Jun 18, 2021 | 6m

Gain Actionable Insights Into:

  • Getting clear on what common ground means
  • Why purpose shows your teammates (and others) that their work matters
  • Creating shared beliefs within your team

Serving a Useful Purpose

So that we’re on the same page – a theme you’ll see again and again in the Power Read ahead – purpose, in this context, is threefold.

Firstly, purpose is tied to an aspirational aspect, for example, to be the most efficient team. It should also be accompanied with objectives or goals that help to keep you and your team on track to achieving these aspirations.

Next, these objectives should be aligned with your organisation’s larger goals. If shifts in business strategies result in new business goals, your team’s objectives should adapt and change so that they continue to be aligned with the business as a whole.

Lastly, your teammates’ objectives for the work they do as individuals should align with your team’s purpose. This helps them to see how their work supports the organisation and why it matters.

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