Multi-Channel Marketing Masterstroke

With mobile networks and smartphones all around, our media consumption habits have evolved. We are no longer glued to a single screen. Our attention is divided to two screens or more! In a 2018 report by Nielsen, 45% of adults in the US regularly check their phones while watching television. This phenomenon is coined as second screen viewing.

As a business, you should be capitalising on this behaviour by implementing your marketing strategies on a variety of channels and platforms. It’ll help you to engage and reach out to more customers on their preferred channel. According to research by Invesp, companies that engage with their customers across multiple channels have a loyalty retention rate of 89%.

Coherent Messaging

When you are structuring your multi-channel plan, you need to be certain that your brand messages will be consistent and coherent across your different channels. As I’ve mentioned in my other book, you have to ensure that the tone of voice and visual imagery is aligned with the brand guidelines. So before you start planning your strategy, you need to do your homework by clearly positioning your service or product, and the values for which your brand stands for. Eventually, you’ll end up with a fixed tone of voice and visual language for your brand.