Inside a CxO's Mind – Key Takeaways

This Trail should have equipped you with a better understanding of how a CxO’s mind works, allowing you to speak their language and connect with them. Here’s a summary of the key takeaways from this Trail.

Understand the CxO’s Priorities

Understanding a CxO’s priorities will help you connect with them effectively. As Nissan Joseph highlights, a CxO has to make tough decisions, rapidly switch between contexts due to the wide reach of their responsibilities, and oversee the growth of the company. When they’re meeting with a salesperson, three questions run through their mind: is this strategically aligned with the vision of the company? Does my team have the bandwidth to execute on this? Does this make financial sense? Simon Tate doubles down on this, stating that to get a CxO to care, you’ll have to demonstrate financial impact in terms of revenue and profits.

Get a Warm Introduction

Both Matt Loop and Simon Tate agree that the best way to reach out to a CxO is through a warm introduction from someone in their peer group or executive team. Having someone the CxO knows and trusts vouch for you will help you begin the relationship with a baseline of trust and credibility. Seek to find mutual connections who can speak highly of you to the CxO you’re reaching out to – this makes a huge impact.