Understanding the customer journey is non-negotiable for brands today, especially direct-to-consumer companies trying to acquire and retain customers in a crowded market. Expertise in mapping customer journeys has become an essential stepping stone to identify friction points and growth opportunities.In this Power Read, I will share key steps brands can take to map journeys tailored to their target customer profiles. I’ll also cover common mistakes that lead to poor journey mapping along with tips for crafting seamless experiences across multiple touchpoints. Let's dive in to gain actionable insights that can be applied to boost conversions and retention right away.
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Former Global Performance Marketing & Website Lead
Lindt & Sprüngli