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How to Map Customer Journeys

Feb 12, 2024 | 7m

Gain Actionable Insights Into:

  • Steps for creating detailed yet digestible customer journey maps
  • Common mistakes brands make when mapping customer journeys and how to avoid them
  • Building a seamless user experience across multiple touchpoints

The Customer Journey

Understanding the customer journey is non-negotiable for brands today, especially direct-to-consumer companies trying to acquire and retain customers in a crowded market. Expertise in mapping customer journeys has become an essential stepping stone to identify friction points and growth opportunities.In this Power Read, I will share key steps brands can take to map journeys tailored to their target customer profiles. I’ll also cover common mistakes that lead to poor journey mapping along with tips for crafting seamless experiences across multiple touchpoints. Let's dive in to gain actionable insights that can be applied to boost conversions and retention right away.

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Olga Mozaiska

Former Global Performance Marketing & Website Lead

Lindt & Sprüngli



Be Customer-Centric Marketing Strategy