How to Convince People to Adopt Sustainable Practices

With the climate catastrophe looming ominously on the horizon, sustainability can no longer be swept under the rug. Yet for those of us rallying for sustainability, getting the people around us to make long-term behavioral changes is the biggest challenge. So how do you convince the people around you to be more sustainable in their daily lives? Kumar M. Iyer shares his insights on how you can persuade others to do so without rubbing them the wrong way.