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Getting on Board With E-Commerce

Jan 21, 2020 | 9m

How can traditional businesses expand into e-commerce and maximize online growth potential? Tai Jian Haw offers tips and best practices to guide companies in jumping into the online marketplace. He outlines key considerations for those new to e-commerce, why you should plan your budget around the online customer journey, and which metrics to keep in mind when trying to attract consumers.


Seb Hao

Council Member | Former Head of eCommerce

GLG | Abbott


Gain Actionable Insights Into:

  • The roadmap to integrating your online and physical spaces
  • Using customer data to drive a more engaging sales campaign
  • Making e-commerce work with your sales team, not against them


Marketing Strategy