POWER READ
How can traditional businesses expand into e-commerce and maximize online growth potential? Tai Jian Haw offers tips and best practices to guide companies in jumping into the online marketplace. He outlines key considerations for those new to e-commerce, why you should plan your budget around the online customer journey, and which metrics to keep in mind when trying to attract consumers.
Seb Hao
Council Member | Former Head of eCommerce
GLG | Abbott