Embracing Holistic Demand Planning

Who charts the route for business growth, and what challenges do they face? Abhimanyu Shekhawat says demand planners should adopt a holistic approach to stay relevant in a data-rich, ever-shrinking world. He shares more about why you should integrate external demand trends and competitors into your growth forecast, why understanding the consumer is key, and the importance of collaborating with other departments to keep their eyes on the prize.