Consultative Account Management: Creating Repeat Business

Most people think that if a client wants something, your job is just to give them more of what they want. While this attitude may secure you a client, they may not be a returning one, because your approach is a surface solution that may not address their actual needs, wants, and goals at a fundamental level. So, the question remains – how do you turn a client from a one-off sales transaction into a long-term partnership? Sukhdeep Singh is here to tell you just that.