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Brand Experience, Meet Customer Experience

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Are brand experience and customer experience the same thing? That’s a clear no from Shawn Roy. He highlights the key differences between brand and customer experience but goes beyond that to share the importance of making them work together, how you can build a seamless consumer journey, and why you should tear down the wall between your marketing and customer service departments.


Thinkfluencers

Shawn Roy

Global Lead, Consumer Insights (Food & Nutrition)

GSK

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Gain Actionable Insights Into:

  • Understanding every aspect of the brand and customer experience
  • Broadcasting a consistent brand image, and sustaining it with good customer service
  • How to elevate your brand to appeal to consumers’ senses and ideals

Tags

Branding Consumer Life Cycle Marketing