POWER READ
B2B Marketing: To B or Not 2 B
Feb 28 2019 | 8m
How do you reach and convince senior decision-makers in large corporations to engage with and buy your services? Malte Weyhe shows you the world of B2B marketing and gives you actionable insights on how you can be a more effective B2B marketer.
Thinkfluencers
Malte Weyhe
Director, Global Field Marketing & Head | Former Director, APAC Marketing
Korn Ferry
Gain Actionable Insights to:
- Market effectively to senior decision-makers who have the ability to sign off on million-dollar deals with your company
- Managing your stakeholders, like salespeople and consultants, effectively to reduce your frustrations
- The world of B2B marketing and how it’s both different and similar to B2C marketing