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B2B Marketing: To B or Not 2 B

Feb 28 2019 | 8m

How do you reach and convince senior decision-makers in large corporations to engage with and buy your services? Malte Weyhe shows you the world of B2B marketing and gives you actionable insights on how you can be a more effective B2B marketer.


Malte Weyhe

Director, Global Field Marketing & Head | Former Director, APAC Marketing

Korn Ferry


Gain Actionable Insights to:

  • Market effectively to senior decision-makers who have the ability to sign off on million-dollar deals with your company
  • Managing your stakeholders, like salespeople and consultants, effectively to reduce your frustrations
  • The world of B2B marketing and how it’s both different and similar to B2C marketing


B2B Marketing