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Imagine this: you are the parent of a teenage daughter. Your little girl receives a letter from a company promoting pregnancy products. You’re furious - but then you find out she is pregnant after all. The company had captured data so accurately it knew about her situation before her family. Sameer Gupta uses this true story as an example of how companies must use data respectfully. He outlines the future of data sharing, personalization, and the fine line between data being used in a way that is useful, versus being creepy.
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