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Why Integrated PR Might Just Be What You Need

Feb 5, 2020 | 14m

How do you integrate your PR messages across all channels both online and offline? Lavinia Rajaram shows you how to be consistent and yet unique across the channels so that you can stand out. She even walks you through how you can adapt the same PR campaign across various channels.

Gain Actionable Insights Into:

  • The key ways to creating an effective integrated PR campaign
  • Adapting the same campaign across Facebook, Instagram and Twitter
  • How consumer behaviour differs across different channels

Hosted by Prachi Panda


Lavinia Rajaram

Director, Global Brand Communications & Asia Head of Expedia Group Brands PR




Public Relations