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What’s Next for Your Social Media Strategy

Aug 7, 2023 | 12m

With new platforms popping up every other day, how do you keep up? In this podcast, Roberta takes you through her six-step approach to determining your social media strategy. You'll learn about selecting the right platforms, striking a balance between your paid and organic content, as well as every social media marketer's nightmare: keeping up with the algorithms.

Gain Actionable Insights Into:

  • What platforms to use and how much time to allocate to each
  • Establishing an organic presence on different platforms
  • Reviewing your social media strategy regularly as things change


Roberta Cianetti

Director, Social Operations & Global Partnerships Strategy

Condé Nast



Marketing Strategy