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The Role of Data in Marketing

Jan 24, 2020 | 15m

Intelligent and creative use of data can reduce attrition, increase brand loyalty, and even help you predict the future behavior of your customers. Nishi Seth says that marketers who don’t make good use of the data available to them are missing out. She explains how you can store your data correctly, set up the right metrics, and outlines where marketing frequently goes wrong when trying to do this.

Gain Actionable Insights Into:

  • How companies like Uber and Grab are using data really well
  • The ways past trends can provide you with insightful future indicators
  • Why staff must understand the repercussions of what can happen if data is entered incorrectly

Hosted by Pippa Woodhead


Nishi Seth

Head of Marketing, JAPAC

Google Cloud (Apigee)



Marketing Strategy