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PODCAST
Intelligent and creative use of data can reduce attrition, increase brand loyalty, and even help you predict the future behavior of your customers. Nishi Seth says that marketers who don’t make good use of the data available to them are missing out. She explains how you can store your data correctly, set up the right metrics, and outlines where marketing frequently goes wrong when trying to do this.
Hosted by Pippa Woodhead
Nishi Seth
Head of Marketing, JAPAC
Google Cloud (Apigee)