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The Changing Face of Retail in Beauty and Beyond

Apr 15, 2024 | 17m

"Easier to be first, than stay first." What does it take to stay ahead of the game in retail? Laura draws from her expertise as VP of Enterprise Transformation at Ulta Beauty as she dives into how consumer behavior, community connections, and values-driven shopping are reshaping the retail landscape.

Learn More About:

  • Trends in values-driven shopping and their effect on customer experiences
  • The role of community-focused initiatives in fostering connections beyond transactions
  • Adoption of technology such as AI and AR in enhancing online shopping experiences


Laura Beres

VP of Merchandising, Strategy & Growth

Ulta Beauty



The Retail Sector