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How do you develop an advertising strategy that is creative and brings the best results? Anton Reyniers gives you insights on planning for a creative strategy, the dos, and don’ts when it comes to creative briefings, and metrics to gauge success.
Episode 1 - Planning & Briefing:
Episode 2 - Metrics:
Hosted by Prachi Panda
Head of Creative Agency Partnerships APAC | Former Head of Partner Marketing Creative, APAC
Google | Netflix