PODCAST
The Best Creative Advertising Strategies (A 2-Part Podcast)
Jul 16, 2019 | 26m
How do you develop an advertising strategy that is creative and brings the best results? Anton Reyniers gives you insights on planning for a creative strategy, the dos, and don’ts when it comes to creative briefings, and metrics to gauge success.
Gain Actionable Insights Into:
Episode 1 - Planning & Briefing:
- Determining what your audience wants
- Techniques that help you with the buy-in of the creative team
- What you should be planning for before you execute
Episode 2 - Metrics:
- The metrics used to gauge the success of a creative advertising strategy
- Some common mistakes that people often make while measuring the success of an advertising strategy
- The most actionable thing you can do to create an effective advertising strategy for brand communication
Hosted by Prachi Panda
Thinkfluencers
Anton Reyniers
Former Head of Creative Agency Partnerships APAC | Head of Strategy
Google | We Are Social