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The Best Creative Advertising Strategies (A 2-Part Podcast)

Jul 16, 2019 | 26m

How do you develop an advertising strategy that is creative and brings the best results? Anton Reyniers gives you insights on planning for a creative strategy, the dos, and don’ts when it comes to creative briefings, and metrics to gauge success.

Gain Actionable Insights Into:

Episode 1 - Planning & Briefing:

  • Determining what your audience wants
  • Techniques that help you with the buy-in of the creative team
  • What you should be planning for before you execute

Episode 2 - Metrics:

  • The metrics used to gauge the success of a creative advertising strategy
  • Some common mistakes that people often make while measuring the success of an advertising strategy
  • The most actionable thing you can do to create an effective advertising strategy for brand communication

Hosted by Prachi Panda


Anton Reyniers

Head of Creative Agency Partnerships APAC | Former Head of Partner Marketing Creative, APAC

Google | Netflix



Creativity in Marketing