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Testing the Next Big Idea

Sep 7, 2019 | 13m

Dragons, zombies, vampires and aliens. Entertainment is a reflection of society's dreams, aspirations, nightmares, and worst fears. But how do you predict the next idea or trend that’ll be picked up? Anand Roy explains how you can test out your ideas and shares insights on how Game of Thrones overcame its initial hurdle at the testing phase.


Anand Roy

Senior Vice President - Strategy & International



Gain Actionable Insights Into:

  • Finding out if an idea will work out
  • The metrics to put in place to know if an idea is succeeding
  • Three steps you can take to test out the next big idea

Hosted by Regina Zhiyenkulova


Creative Thinking