Preview Mode: Access 20% of each content piece.
to get full access!
PODCAST
Testing the Next Big Idea
Sep 7, 2019 | 13m
Dragons, zombies, vampires and aliens. Entertainment is a reflection of society's dreams, aspirations, nightmares, and worst fears. But how do you predict the next idea or trend that’ll be picked up? Anand Roy explains how you can test out your ideas and shares insights on how Game of Thrones overcame its initial hurdle at the testing phase.
Gain Actionable Insights Into:
- Finding out if an idea will work out
- The metrics to put in place to know if an idea is succeeding
- Three steps you can take to test out the next big idea
Hosted by Regina Zhiyenkulova
Thinkfluencers
Anand Roy
Former Chief Content Officer | Former Regional Head of Music and Live Entertainment - Southeast Asia
Kumu | Walt Disney