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PODCAST
Targeting Your Audience’s Emotions as a Travel Brand
Aug 21, 2024 | 15m
Nobody books a vacation out of logic. In this podcast, Astuti draws from her expertise as Senior Director of Digital Marketing, Public Relations and Communications at Four Seasons Resorts, Thailand, as she emphasizes the importance of targeting the emotional aspect of your audience's decision making.
Learn More About:
- Leveraging emotional impact to drive engagement and loyalty
- Targeting emotions through through storytelling and empathy tools
- Key metrics to monitor to ensure your emotional marketing is effective
Thinkfluencers
Astuti Singh
Senior Director, Digital Marketing, Public Relations, and Communication
Four Seasons