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Spice up Your PR: Great Storytelling

Oct 15, 2019 | 16m

Great PR is best seasoned with great storytelling. Take your PR skills even further by learning how to weave in good stories with Elaine Ng. She explains how you can create a compelling PR campaign and even how you can assess if the story is even effective.

Gain Actionable Insights Into:

  • How the role of PR and communications have changed in today’s age
  • Challenges that PR practitioners face in a world influenced by social media
  • The most important trends that impact the future of PR
  • Examples of storytelling in PR and marketing campaigns
  • What you need to know and prepare before crafting a story

Hosted by Prachi Panda


Elaine Ng

Former Head of Communications and Government Affairs | Former Head of Communications, APAC

GSK | Philips



Public Relations