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Running a Publicity Stunt: The Basics

Nov 28, 2019 | 13m

What are the right reasons for doing PR stunts and how do you make sure that these stunts draw all the right attention? Lavinia Rajaram lays out a step-by-step plan of how you can include all the right elements to create PR stunts that are in line with your brand.

Gain Actionable Insights Into:

  • The key elements to consider in a PR stunt
  • How to determine that you're not going too far
  • The common mistakes that people make when it comes to PR stunts

Hosted by Prachi Panda


Lavinia Rajaram

Director, Global Brand Communications & Asia Head of Expedia Group Brands PR




Public Relations