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PODCAST
You may have a great understanding of your customer, but do you work closely enough with the sales team to ensure your hard work is translating effectively? Simon Elsby says he regularly works with marketing teams who don’t think far enough down the chain to the actual sale. He offers some thinking points for marketers - particularly those working with retail brands - to start closing these fundamental gaps.
Hosted by Pippa Woodhead
Simon Elsby
Regional Sales Director, APAC
Exceedra