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Repositioning a brand or product is a delicate matter for any marketer, where a seemingly tiny change can have major repercussions that can cause you to lose your target audience. Sriram Desikan oversaw industry go-to-market specialization for Health & Beauty verticals across APAC, has handled many storied brand overhauls, and explains how you can rock the boat without capsizing it.
Hosted by Pippa Woodhead
Former Lead, Global Accounts