Preview Mode: Access 20% of each content piece.
to get full access!
PODCAST
Repositioning a Brand
May 12, 2021 | 13m
Repositioning a brand or product is a delicate matter for any marketer, where a seemingly tiny change can have major repercussions that can cause you to lose your target audience. Sriram Desikan oversaw industry go-to-market specialization for Health & Beauty verticals across APAC, has handled many storied brand overhauls, and explains how you can rock the boat without capsizing it.
Gain Actionable Insights Into:
- Why you need to start by developing a deep understanding of the brand
- The two most important factors for a successful brand repositioning
- How Sriram recovered from a brand positioning that went wrong
Hosted by Pippa Woodhead
Thinkfluencers
Sriram Desikan
Former Lead, Global Accounts
Meta