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Repositioning a Brand

May 12, 2021 | 13m

Repositioning a brand or product is a delicate matter for any marketer, where a seemingly tiny change can have major repercussions that can cause you to lose your target audience. Sriram Desikan oversaw industry go-to-market specialization for Health & Beauty verticals across APAC, has handled many storied brand overhauls, and explains how you can rock the boat without capsizing it.


Sriram Desikan

Former Lead, Global Accounts



Gain Actionable Insights Into:

  • Why you need to start by developing a deep understanding of the brand
  • The two most important factors for a successful brand repositioning 
  • How Sriram recovered from a brand positioning that went wrong 

Hosted by Pippa Woodhead


Product Marketing Branding