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Reaching millions of consumers requires proper attention to managing influencers which many companies fail at doing well. Marek Dawidowicz shows you how to build relationships with influencers, build the right team to work with influencers, and even how you can balance between using a few influencers with a large following as compared to many micro-influencers who have smaller but equally engaged followers.
Hosted by Nellie Wartoft
APAC Marketing Director | Former APAC Creator Marketing Lead