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Making a Case for Social Good in Your Business

Dec 27, 2021 | 13m

When it comes to starting CSR and ESG initiatives – don’t be peanut butter! What Arielle Gross Samuels means is, instead of spreading yourself thin and committing to one too many causes, pick the one that your company will make the most impact on. She shares how she landed at the intersection between business and social good – and explains how you can make a business case for social causes.

Gain Actionable Insights Into:

  • The three different ways that businesses can engage in doing good
  • How the United Nations’ Sustainable Development Goals (SDGs) can help you get started on finding the right cause
  • Building a business case to win the support of leadership for CSR or ESG initiatives and measuring their impact

Hosted by Pippa Woodhead


Arielle Gross Samuels

Global Head of Marketing | Former Global Head of ESG

Blackstone | Meta



Social Causes Be a More Sustainable Business