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Lookalike audiences are one of the most effective ways to extend your online reach in a targeted manner. Sakhee Dheer shares some of her best practices for setting up lookalike audiences with Facebook’s family of apps and other social media platforms. She goes on to explain how A/B testing is an important next step to measuring the impact of your work.
Hosted by Pippa Woodhead
Head of Digital Marketing, APAC
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