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Influencers: Key Marketing Tool or a Waste of Time? (A 2-Part Podcast)

May 15, 2019 | 24m

Influencers are quickly becoming a powerful marketing tool today. But how do you find the right influencers and make sure that their audience isn’t driven by bots? Alex Burgess shows you how to access the right people, get them on board and get the most out of them.

Gain Actionable Insights Into:

Episode 1 – Finding Influencers:

  • What makes someone an influencer
  • Ways to make sure that their audience is real and not driven by the bots
  • Accessing the right network of influencers and how you can get them on board

Episode 2 – Measuring ROI:

  • Metrics you need to consider
  • Thorough research that needs to be done on the influencer in order to avoid any potential negative comments and impressions
  • Getting the most out of the influencers and using existing data to understand the potential conversion rates
  • Three actionable steps you can take in the next 24 hours to start using influencers effectively

Hosted by Regina Zhiyenkulova


Alex Burgess

Global Director of Client | Former Managing Director APAC

The Goat Agency



Influencer Marketing