Is there a formula for going viral? Megan Yulga, former Head of Creative Shop at Circles.Life (since doing this podcast we convinced her to join Tigerhall as Head of Marketing, yay!) has successfully caused both joy and outrage as part of her many outlandish guerrilla marketing campaigns. She outlines her checklist before proceeding with any idea.
Hosted by Pippa Woodhead
Director, Global Communications | Former Head of Marketing
Secretlab | Tigerhall