PODCAST
How Not to Innovate
Apr 17, 2024 | 19m
Great, so you know what to do now when it comes to innovation, but what should you NOT do? Where do companies usually get tripped up? Using real-life case studies and anecdotes, Caitlin answers all this and more. You'll leave with plenty of ideas for setting yourself up to avoid the common pitfalls of corporate innovation.
Learn More About:
- The evolving definition of innovation beyond traditional product-driven approaches
- Common hurdles encountered by corporates in their innovation journeys
- Enhancing innovation through incentivization, scenario mapping, collaboration, and communication
Thinkfluencers
Caitlin Nguyen
Head of Digital & Customer Engagement, Established Pharmaceuticals
Abbott