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PODCAST


How Not to Innovate

Apr 17, 2024 | 19m

Great, so you know what to do now when it comes to innovation, but what should you NOT do? Where do companies usually get tripped up? Using real-life case studies and anecdotes, Caitlin answers all this and more. You'll leave with plenty of ideas for setting yourself up to avoid the common pitfalls of corporate innovation.

Learn More About:

  • The evolving definition of innovation beyond traditional product-driven approaches
  • Common hurdles encountered by corporates in their innovation journeys
  • Enhancing innovation through incentivization, scenario mapping, collaboration, and communication

Thinkfluencers

Caitlin Nguyen

Head of Digital & Customer Engagement, Established Pharmaceuticals

Abbott

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Tags

Innovation