How Do Brands Get Inside Your Head

When you put George Clooney with a potato, the potato becomes sexy because George is sexy! Brands constantly use tricks to get into consumers' minds so they can drive up their sales. Marek Dawidowicz explains how this is done. He shares how brands get us to engage in shallow System One thinking (which doesn’t actually require any thinking) and leverage on stereotypes to build a community like how Apple differentiates itself from Microsoft.