Brands that make the right calculated risks in their social media campaigns can enjoy millions of dollars worth of ROI. Arvinder Gujral shares stories of the most powerful recent campaigns and how they did it. He also outlines the biggest killers of a brand’s reputation on social channels and why you must use context in all your communications - something that too often gets forgotten at marketers' peril.
Former MD, SEA; Global Head Customers
Episode 1 - It All Started With a Tweet
Episode 2 - Authenticity, Context & Storytelling
Hosted by Pippa Woodhead