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Getting Your Press Release Read

Oct 23, 2019 | 9m

The press release format has been abused to death and is no longer effective. Lars Voedisch fills you in on how your press releases can still be a valuable tool – with a few tricks for how to get the journalists' attention, write a winning email subject line, and make even a dull product sound exciting with a clever spin.

Gain Actionable Insights Into:

  • What journalists are looking out for
  • Why some press releases fail
  • The difference between a good press release and a great one

Hosted by Pippa Woodhead


Lars Voedisch


PRecious Communications



Public Relations