How do you consistently create marketing campaigns that are strategically on point as well as memorable? Gayatri Yadav believes that the secret to this lies in the quality of your relationship with the creative agency you work with. She shares how she’s developed a sixth sense for picking the right creative agency that you can trust to take the artistic leaps of faith that could lead to the most iconic works of your marketing career.
Hosted by Pippa Woodhead
CMO, India & SEA