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PODCAST


Fostering Innovation That Actually Solves Problems

Oct 7, 2024 | 13m

As a business leader, you’ve probably heard the phrase “innovate or die.” In this episode, Agathe draws from her experience as Vice President of Growth Strategy and Innovation for Danone North America, as she discusses the importance of innovation in business. Through case studies like Heinz's upside-down ketchup bottle, she underscores that great innovations lie in understanding your customer deeply, understanding what value you can create, and staying agile and responsive.

Learn More About:

  • Creating a safe environment for brainstorming
  • The DVF (Desirability, Viability, Feasibility) framework
  • Testing ideas through consumer feedback

Thinkfluencers

Agathe Blanchon-Ehrsam

VP, Plant-Based Growth Strategy & Innovation

Danone

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Tags

Strategic Thinking Innovation