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PODCAST
Evolving Customer Journeys Using Digital Transformation
Sep 8, 2023 | 17m
Customer journeys and digital transformation, what do you need to know about this rapidly-evolving topic that touches almost every aspect of the business? In this podcast, Praveen delves into the world of evolving customer experiences. Discover key industry trends, the importance of understanding the end-to-end customer journey, common mistakes to avoid, and strategies for optimizing your digital transformation initiatives.
Gain Actionable Insights Into:
- Why it's essential to understand the business processes as well as the experience
- Customer personas and how to leverage them effectively
- Common mistakes to avoid when evolving customer journeys using digital transformation
Thinkfluencers
Praveen Kesani
CTO, Commercial and Corporate Banking & Head of Transformation and Digitization
Wells Fargo