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Effective Communication: The 3 Stages of a Change Initiative

Mar 25, 2025 | 21m

Face it, nobody is reading your emails. In this episode, Kelly Haan, former Director of Change Management for Cisco Sales Strategic Growth Priorities, breaks down the three critical elements of lasting transformation: awareness, adoption, and activation, and how to communicate effectively through these stages to drive real, lasting change.

Learn More About:

  • Awareness, Adoption, and Activation, and how to implement them effectively
  • The crucial role of frontline managers in the success of organizational change
  • Limiting messages to three to five key priorities to improve adoption and alignment

Thinkfluencers

Kelly Haan

Director, Change & Program Management, Strategic Priorities

Cisco

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Tags

Communication Tips for Leaders Change Management