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Difficult Announcements: Internal and External Comms

Jun 4, 2024 | 16m

When announcing difficult news to your company, the last thing you need is for a PR disaster to follow. Brendan draws from his experience as Executive Vice President of Global Communications and Public Affairs at Oatly, as he discusses effective strategies for conveying changes, maintaining trust, and the role of public relations firms in the process.

Learn More About:

  • Misconceptions on the long-term impacts of organizational change
  • Incorporating the help of PR agencies without losing authenticity
  • Different considerations for internal and external stakeholders

Hosted by Chris Hood


Brendan Lewis

EVP, Global Communications & Public Affairs




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