Communications: Prove Your Strategic Worth

Hey, comms professionals! Keep calm and step away from the press release.

Your role is no longer a support function - at least it shouldn’t be, argues Melissa Cheah. As a communicator today, you need to be plugged into current affairs in order to offer solid counsel to your leadership and stakeholders. In this call-to-action for comms leaders to step up and prove their strategic importance, Melissa outlines how you too can win a seat at the table.