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Communications: Prove Your Strategic Worth

Feb 12, 2020 | 12m

Hey, comms professionals! Keep calm and step away from the press release.

Your role is no longer a support function - at least it shouldn’t be, argues Melissa Cheah. As a communicator today, you need to be plugged into current affairs in order to offer solid counsel to your leadership and stakeholders. In this call-to-action for comms leaders to step up and prove their strategic importance, Melissa outlines how you too can win a seat at the table.

Gain Actionable Insights Into:

  • How you can leverage social, economic and political developments to give the business you’re supporting an advantage
  • Who your key allies are within the wider organisation, and how their knowledge can help feed into your comms plan
  • Why the most important question you can ask yourself is: how can I add value?

Hosted by Pippa Woodhead


Melissa Cheah

Head of Communications | Former Communications Director, Southeast Asia

Sandoz | Boeing



Public Relations