Communicating a Strategy

67% of employees do not understand their role when new growth initiatives are launched. That’s why no matter how amazing the strategy, it’ll fall flat if you as a leader don’t bring it to life for your employees and get their buy-in. Danny Han, who has focused on strategy for the last decade of his career, explains why one email or meeting communicating the new strategy is not enough, and how you can come up with a foolproof communication campaign instead.