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Changing a Long Standing Brand Story


How do you go about starting to change a legacy brand? Ashim Mathur talks you through how to start changing public perception of a well-known brand and the challenges you might face in pursuit of a new narrative. Overall, he says, you must be passionate, patient, and consistent in order to succeed.


Ashim Mathur

Senior Director Marketing, India, SEA, MEA, ANZ

Dolby Laboratories


Gain Actionable Insights Into:

  • When you should start thinking about changing a brand story
  • Establishing your core objectives and instruments to achieving this
  • Building your long-term strategy

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