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PODCAST


Changing a Long Standing Brand Story

Feb 6, 2020 | 10m

How do you go about starting to change a legacy brand? Ashim Mathur talks you through how to start changing public perception of a well-known brand and the challenges you might face in pursuit of a new narrative. Overall, he says, you must be passionate, patient, and consistent in order to succeed.


Thinkfluencers

Ashim Mathur

Senior Director Marketing, India, SEA, MEA, ANZ

Dolby Laboratories

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Gain Actionable Insights Into:

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  • When you should start thinking about changing a brand story
  • Establishing your core objectives and instruments to achieving this
  • Building your long-term strategy

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Hosted by Pippa Woodhead

Tags

Branding