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Changing a Long Standing Brand Story

Feb 6, 2020 | 10m

How do you go about starting to change a legacy brand? Ashim Mathur talks you through how to start changing public perception of a well-known brand and the challenges you might face in pursuit of a new narrative. Overall, he says, you must be passionate, patient, and consistent in order to succeed.

Gain Actionable Insights Into:


  • When you should start thinking about changing a brand story
  • Establishing your core objectives and instruments to achieving this
  • Building your long-term strategy


Hosted by Pippa Woodhead


Ashim Mathur

Senior Director Marketing, India, SEA, MEA, ANZ

Dolby Laboratories