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PODCAST


Change: Communicating the ‘Why’ Effectively

Mar 24, 2025 | 12m

When it comes to communicating change, gaining trust and buy-in is only possible when people understand how it will affect them personally! In this podcast, Katie talks about the biggest challenges leaders face when delivering difficult messages, the role of empathy in leadership, and how generational and cultural differences shape how change is received.

Learn More About:

  • Why people resist change and how clear explanation can build trust and engagement
  • How factors like audience, timing, and transparency impact how messages are received
  • Adjusting your messaging according to your audience to inspire action rather than resistance

Thinkfluencers

Katie Cline

Senior Director, Global Head of External Communications

Travelport

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Tags

Change Management Communication Tips for Leaders