PODCAST
Branding in Asia: Selling Tea to the Chinese (A 2-Part Podcast)
Feb 16, 2019 | 33m
How do you grow your brand in a new Asian market? Lisa Wong uses her experience across multiple Asian countries to show you how to grow your brand while listening to your customers in a new market.
Gain Actionable Insights Into:
Episode 1 – Branding Today:
- Listening to your customers in order to position your brand in a new market
- Staying relevant in branding
- Standing out in a crowded industry
Episode 2 – Branding in Asia:
- Making a Western brand relevant in Asia
- Convincing your European HQ
- Different branding styles in India, Thailand, Hong Kong and Singapore
Hosted by Nellie Wartoft
Thinkfluencers
Lisa Wong
Global Head of Marketing | Former Global Director - 360 Marketing Activation, Go-To-Market Planning
Zalando | Swarovski