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Brand Refresh: Use an Agency or Do It In-house?

Aug 15, 2022 | 15m

Do you have the resources and capacity to take on a brand refresh in-house or the money and patience to let an agency do the job for you? Leah lays out the pros and cons of each option, and explains the reasoning behind how she chose the best direction for the numerous brand refreshers she has worked on throughout her career.

Gain Actionable Insights Into:

  • Fundamental considerations when deciding to go in-house or with an agency
  • Aspects of a brand refresh even seasoned marketers might overlook
  • The hybrid model that will mitigate the pitfalls of going completely in-house or with an agency

Hosted by Pippa Woodhead


Leah Ryder

VP, Product Marketing | Former Head of Marketing, Trello

Cisco | Atlassian