PODCAST
Being Strategic in Your CSR Mission
Dec 18, 2019 | 16m
How does an organization define its corporate responsibility? There are multiple considerations, and not all of them are obvious, according to Seshasaye Kanthamraju. He discusses the questions you should be asking before settling on a cause and explains how good CSR practices can help you retain your best staff.
Gain Actionable Insights Into:
- Where philanthropy should be strategic from a brand perspective and where it shouldn’t
- What to do if you’re struggling to pin down your CSR mission
- Why you must sell your philanthropic goals to your organisation's management
Hosted by Pippa Woodhead
Thinkfluencers
Sesha Kanthamraju
Former Executive Director - Corporate Communications, Marketing & Enterprise Social Responsibility
The Walt Disney Company