B2B Marketing Strategy That Stands Out (A 3-Part Podcast)

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Episode 1 - Definition of Strategy:

• What a strategy is
• Defining marketing strategy
• The differences between objectives and goals

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Episode 2 - Developing a Competitive Strategy:

• The process of developing a marketing strategy
• Balancing between demand for sales and brand campaigns
• Leveraging on emotions in B2B marketing
• Briefing creative teams to get the outcomes you need in the fastest possible time

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Episode 3 – Analysing the Data:

• Measuring ROI and the best way to arrive at the ROI you need
• The best way to describe your ROI to senior leadership
• The most successful campaigns that Sandeep has launched

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Hosted by Nellie Wartoft