How do you balance brand awareness campaigns with generating demand for sales? How do you get buy-in from senior leadership for doing brand campaigns? Sandeep Pal uses his 25 years of experience leading sales and marketing to help you develop and execute competitive B2B marketing strategies.
Episode 1 - Definition of Strategy:
Episode 2 - Developing a Competitive Strategy:
Episode 3 – Analysing the Data:
Hosted by Nellie Wartoft
Regional VP, Marketing | Former CMO
Citrix | Oracle