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PODCAST
B2B Marketing Strategy That Stands Out (A 3-Part Podcast)
May 21, 2019 | 51m
How do you balance brand awareness campaigns with generating demand for sales? How do you get buy-in from senior leadership for doing brand campaigns? Sandeep Pal uses his 25 years of experience leading sales and marketing to help you develop and execute competitive B2B marketing strategies.
Gain Actionable Insights Into:
Episode 1 - Definition of Strategy:
- What a strategy is
- Defining marketing strategy
- The differences between objectives and goals
Episode 2 - Developing a Competitive Strategy:
- The process of developing a marketing strategy
- Balancing between demand for sales and brand campaigns
- Leveraging on emotions in B2B marketing
- Briefing creative teams to get the outcomes you need in the fastest possible time
Episode 3 – Analysing the Data:
- Measuring ROI and the best way to arrive at the ROI you need
- The best way to describe your ROI to senior leadership
- The most successful campaigns that Sandeep has launched
Hosted by Nellie Wartoft
Thinkfluencers
Sandeep Pal
Regional VP, Marketing | Former CMO
Citrix | Oracle