How do you balance brand awareness campaigns with generating demand for sales? How do you get buy-in from senior leadership for doing brand campaigns? Sandeep Pal uses his 25 years of experience leading sales and marketing to help you develop and execute competitive B2B marketing strategies.
Regional VP, Marketing | Former CMO
Citrix | Oracle
Episode 1 - Definition of Strategy:
Episode 2 - Developing a Competitive Strategy:
Episode 3 – Analysing the Data:
Hosted by Nellie Wartoft