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Avoid Writing yet Another Boring CEO Speech (A 2-Part Podcast)

May 31, 2019 | 42m

Winston Churchill may have given great speeches but you shouldn’t keep him in mind when you’re writing a speech for a CEO. Graham Stewart shows you the most essential ingredients for writing an important speech for a C-level executive and the many challenges involved.

Gain Actionable Insights Into:

Episode 1 – Writing the Speech:

  • Translating their personality onto the page
  • If there's a common speaking type for CEOs
  • Stylistic tricks you can use to capture an audience's attention and bring script to life even if the subject matter (and the CEO delivering the message!) is dry

Episode 2 – Next Steps:

  • Handling feedback you don't agree with, from the CEO speech-giver
  • Insisting diplomatically as a PR professional without being disrespectful
  • Assessing the success of a speech

Hosted by Pippa Woodhead


Graham Stewart

Former Partner




Public Relations Presenting at Work