PODCAST
Avoid Writing yet Another Boring CEO Speech (A 2-Part Podcast)
May 31, 2019 | 42m
Winston Churchill may have given great speeches but you shouldn’t keep him in mind when you’re writing a speech for a CEO. Graham Stewart shows you the most essential ingredients for writing an important speech for a C-level executive and the many challenges involved.
Gain Actionable Insights Into:
Episode 1 – Writing the Speech:
- Translating their personality onto the page
- If there's a common speaking type for CEOs
- Stylistic tricks you can use to capture an audience's attention and bring script to life even if the subject matter (and the CEO delivering the message!) is dry
Episode 2 – Next Steps:
- Handling feedback you don't agree with, from the CEO speech-giver
- Insisting diplomatically as a PR professional without being disrespectful
- Assessing the success of a speech
Hosted by Pippa Woodhead
Thinkfluencers
Graham Stewart
Former Partner
Klareco