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5 Steps for a Killer Brand Refresh

Aug 23, 2022 | 10m

So you've decided that it's time to refresh your brand. Exciting! If you're wondering how to think through this complex challenge, you're in the right place. Leah Ryder, who led Trello's 10-year brand refresh to great success, is here to share her advice on how you can execute this successfully.

Gain Actionable Insights Into:

  • A stakeholder management plan to keep everyone in the loop
  • The right KPIs to measure for a brand refresh
  • Taking an iterative approach to the refresh process


Leah Ryder

VP, Product Marketing | Former Head of Marketing, Trello

Cisco | Atlassian