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Livestream: How Brands Can Get Representation Right

Jul 24, 2024 | 15:00-15:30 UTC

Representation matters, but nailing it authentically is tough for brands. Why? In this livestream, Maia Ervin, Marketing Executive at Next Gen, UTA, cracks the code. She delves into how brands can be culturally relevant without appropriating or antagonizing the communities they want to engage. Maia unpacks the common representation mistakes brands make and shares actionable tips to move beyond performative (or worse, problematic) approaches. Get ready to be intentional about how and why to genuinely connect with communities. Plus, Maia spotlights real-life examples of brands that got representation right to inspire your own path. Representation done right is possible - let this livestream show you how.

What You Can Expect:

  • What communities expect from brands when it comes to meaningful representation
  • Common mistakes that brands make and what to do instead
  • Use the chat function to get your questions answered in real time